Every term
B2B contact databaseA B2B contact database is a searchable collection of business people and their companies: name, title, seniority, company size, industry, location, and contact details such as work email, direct dial and mobile.Buyer intent dataBuyer intent data is evidence that someone is researching what you sell right now, based on what they read, search and compare.Company fingerprintA company fingerprint is a profile of what a company really does, built from the people who work there: the mix of roles, common titles and skills, size and description.Consumer dataConsumer data describes people at home: age range, income and net worth ranges, homeowner, married and children, plus location and contact details.Decision makerA decision maker is the person who can approve the purchase: in a small business the owner, partner, founder or president, and in a larger one the executive who controls the budget for what you sell.Ideal customer profile (ICP)An ideal customer profile is a description of the companies and people most likely to buy from you and stay: what they do, how big they are, who signs off, and the problem they have.NAICS codeA NAICS code is the standard number that says what a business does, used in the United States, Canada and Mexico.Sales briefA sales brief is a short account plan: what a company does, what changed there recently, who to contact, what to say and what to ask.Semantic people searchSemantic people search matches the meaning of what you ask against real job titles, so you find the right people without the exact words.Verified business emailA verified business email is a work address that has been checked against the receiving mail server and is known to accept mail.Pre-warmed mailboxA pre-warmed mailbox is an email address that has been sending and receiving normal mail for weeks before you use it for outreach, so Gmail and Outlook treat it as a real sender from day one.Sending subdomainA sending subdomain is an address such as hello.yourcompany-mail.com on a separate domain set up only for outreach.Catch-all emailA catch-all is a company email setup that accepts mail to any address at the domain, real or not.Bounce rateBounce rate is the share of sent emails that come back undelivered.Suppression listA suppression list is the list of people you never email again: anyone who unsubscribed, complained, bounced or replied stop.Cold email sequenceA cold email sequence is a short series of emails to one person who has not heard from you, spaced days apart, each sent as a reply to the one before.Contact creditA contact credit is used when Buzzlist reveals an email or phone for a person you have not revealed before.Mailbox warm-upMailbox warm-up is the slow ramp that teaches Gmail and Outlook a new mailbox is a real sender.Website visitor identificationWebsite visitor identification is software that names who is on your website.Person-level visitor identificationPerson-level visitor identification resolves a website visit to a named person, with email, phone, title and company, instead of stopping at the company behind the network address.IP-based visitor identificationIP-based visitor identification matches a website visitor's IP address to a database of company networks and reports which company the visit came from.Buyer intent audienceA buyer intent audience is a list of people who are researching what you sell right now, built from intent data so you can reach them before they visit your site.Buying groupA buying group is everyone inside a company who has a say in one purchase: the person with the problem, the budget owner, the people who will use it, and the person who can say no.HiveprintA Hiveprint is the saved profile of your business and your best customers in Buzzlist, used by Buzz to rank people and write emails.
Where to go next
Buying for the first time? Read what B2B contact data costs and what the law allows. Building a list today? The guides take it question by question, and the playbooks do it one industry at a time.