Most prospecting data describes what is true about a company. Intent data tries to describe what is happening at a company: someone is reading about the category, comparing vendors or visiting relevant pages.
Most intent products report at the company level, which tells you a building is interested but not which person to call. Person-level intent is more useful and much harder to produce.
Buzzlist is building a person-level intent feed and person-level website visitor identification. Both are marked coming soon on the product page, and they are not in the product yet.
