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Definition

Mailbox warm-up

Mailbox warm-up is the process of ramping a new mailbox slowly, a few emails a day rising over several weeks, so Gmail and Outlook learn it is a real sender before it reaches full volume. Buzzlist starts a mailbox at 5 cold emails a day and adds one per active day, up to 20, over 30 days.

A new address that sends 200 emails on day one gets filtered. The same address sending 5, then 6, then 7 builds a record of normal behaviour, and the filters relax.

Buzzlist spaces sends about 20 minutes apart with a few minutes of jitter, only Monday to Friday, 8am to 4pm in the recipient's time zone. That is what a person at a desk looks like.

The cap stays at 20 cold emails per mailbox per day, always. More reach comes from more warmed senders, never from a higher cap.

Written by Mike Berens, founder of buzzlist.io. Updated 24 September 2026.

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