Intent data is the raw signal: who is reading, searching and comparing on a topic. An intent audience is that signal turned into a list you can use: an ad audience, a CRM segment, a call list.
The difference between audiences is resolution. A company-level audience tells you which accounts are in market. A person-level audience tells you who inside them is doing the research, with an email.
Visitor InSites builds person-level intent audiences: in its own words, "Reach named buyers researching what you sell before they ever visit your site", across 40,000 plus B2B and B2C topics updated daily. It is the company behind Buzzlist. Buzzlist does not sell intent data; it writes to the people you choose.
