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Buzzlist vs Clay · checked September 2026

Buzzlist vs Clay: a workflow you build, or a job that is done.

Clay is a spreadsheet for building data workflows, free for 500 actions a month and from $167 a month after a 14-day trial with a card. buzzlist.io is the finished workflow: say who you want, Buzz finds them with a reason each, reveals contacts and writes the emails, for one flat price with 100 contacts free every month.

Buzzlistbuzzlist.io
Price
One flat price per account. Free, then $199, $499 or $1,499 a month. Month to month.
Free plan
100 contacts every month, for as long as you like. No card, no demo, no clock.
After the list
Buzz picks the people with a reason each, writes four emails per person from their website, and builds the Sales Brief. Sending is coming.
Contract
None. Cancel from your account.
Clayclay.com
Price
From $167 a month for 15,000 actions, from $446 for 40,000, enterprise custom. Annual is cheaper.
Free plan
500 actions a month and 1,200 data credits a year. Paid trials need a card.
After the list
Whatever you build. Data comes from third-party providers you pay through credits.
Contract
Monthly or annual; Enterprise annual.

What each one charges

BuzzlistClay
Free100 contacts every month, no card500 actions a month; paid trial needs a card
Entry paid plan$199 a month, flatFrom $167 a month, 15,000 actions
Mid plan$499 a month, flatFrom $446 a month, 40,000 actions
Who does the workBuzzYou, in a spreadsheet

Clay figures read from clay.com/pricing in September 2026. Prices change. Check its page before you decide. Buzzlist prices are on the pricing page.

The free plans

Buzzlist Free

  • 100 contacts every month, for as long as you like
  • Search, filter, save lists and export without limits
  • Send people to HubSpot, HighLevel, Sheets, Slack or a webhook
  • No credit card. No demo. No end date

Clay Free

  • 500 actions a month
  • Data credits per year, not contacts
  • A card to try a paid plan
  • You build the workflow

What Buzz does that a list cannot

Finds the right people, with the reason

Say who you want in one sentence. Buzz reads what each company really does and tells you why each person fits. Mark one "not a fit" and it remembers.

Writes four emails per person

From their website and their role, not a template. Threaded, spaced over two weeks, each shorter than the last. Ten AI credits a person.

Builds the Sales Brief

Twelve sections on one account: who to contact first, why now, what to say, the objection coming. Read in five minutes before the call.

The offer

Where Clay is ahead

Clay can chain dozens of data providers and custom steps. If you want to build your own enrichment machine and have the time, it is the tool for that.

Questions people ask

Is Clay a Buzzlist alternative?

Only if you want to build it yourself. Clay is a toolkit. Buzzlist is the outcome: people found with reasons, contacts revealed, emails written.

Which is cheaper?

Clay is free for 500 actions and from $167 a month after a card-required trial. Buzzlist is free for 100 contacts a month with no card, then $199 flat.

Can Buzzlist feed a Clay table?

Yes. Send revealed people to a Google Sheet, a webhook or your CRM from any list.

Written by Mike Berens, founder of buzzlist.io. Updated 24 September 2026. Clay details checked against its own public pages in September 2026.

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