Key takeaways
- The owner is the practitioner. Their diary is full from open to close.
- Cash based and insurance based clinics buy completely different software.
- Do not prospect on the clinic main line. That line is for the people they treat.
Step by step
- Set the radius. These are local businesses with a catchment of a few miles. Search within ten to twenty miles of the ZIP codes you cover, and expect the list to get dense quickly in any metro.
- Describe the people in one sentence. Owners of chiropractic clinics in Tampa with a work email, for instance. BuzzAI reads the credentials and the company words together, so DC, DPT and clinic director variants come back in one list.
- Use the right titles. Owner, practice owner, clinic director, practice manager, office manager and director of rehabilitation. Credentials in the name, such as DC, DPT or PT, help confirm you have a practitioner rather than a front desk role.
- Work out how the clinic is paid. Cash based practices sell memberships and packages, and they buy marketing, scheduling and payment tools. Insurance based practices live on claims, authorisations and documentation, and they buy software built around that. The pitch is not the same.
- Check whether the clinic is independent. Physical therapy has been consolidating into multi site groups and hospital affiliated networks, where software is chosen centrally. Chiropractic stays far more independent. A group name or a parent company in the description is your signal.
- Save, reveal and reach out. Save the list, reveal the owners and managers you will write to, and export to your CRM. Buzzlist drafts a four emails for each person and you send it yourself.
| Filter | What to use |
|---|---|
| Location | ZIP radius of ten to twenty miles |
| Titles | Owner, Clinic Director, Practice Manager, Director of Rehabilitation |
| Company words | chiropractic, physical therapy, rehabilitation, sports medicine |
| Size | 1 to 19 for single site, 20 to 199 for groups |
What to know
The practical problem is the diary. A chiropractor runs short appointments back to back and a physical therapist runs longer sessions, often with more than one person in the room. Either way the owner is not at a desk between nine and six. Email lands better than a call, and the practice manager is the one who can actually talk at eleven in the morning.
This is a business list. The buyer is the practice and the conversation is about running it: scheduling, staffing, billing admin, marketing and equipment. Write to the owner as a small business owner, because that is the hat they are wearing when they read you.
Multi site groups change the sale. Once there are three or four clinics there is usually a regional or clinical director and a head office that standardises software, and the individual clinic director stops choosing. Independent single site owners are the faster sale and the smaller deal. Decide which one your product is priced for before you build the list.