Key takeaways
- Reach both the owner and the practice manager.
- Many owners are clinicians, so they are with patients during business hours.
- Do not send anything that touches patient information. Sell to the business.
Step by step
- Describe the people in one sentence. On Starter and above, search "owners and practice managers of med spas in California" and BuzzAI reads real titles and company names instead of relying on industry codes. On Free, build the same list with the filters in the table below.
- Use the right titles. Owner, founder, medical director, practice manager, practice administrator, clinic director and director of operations.
- Set the company size. Single-location practices are 1 to 19 employees. Multi-location groups are 20 to 199 and have an operations lead.
- Choose the channel. Email the owner, call the practice manager. Front-desk lines are for patients, so use direct numbers. Scrub numbers against the National Do-Not-Call Registry and your own do-not-call list before calling or texting.
- Save, reveal and reach out. Save the list, reveal only the people you will contact, and export to a spreadsheet or your CRM. You are not charged when no email or phone exists.
| Filter | What to use |
|---|---|
| Titles | Owner, Medical Director, Practice Manager |
| Company words | med spa, aesthetics, dermatology, wellness, clinic |
| Size | 1 to 19, then 20 to 199 |
| Must have | Verified work email or direct dial |
What to know
Private-equity-backed groups are consolidating dental, dermatology, veterinary and aesthetics practices. A local clinic may be owned by a group whose purchasing is central. The company description and a Sales Brief usually reveal this before you waste a call.
The same method works for dental, chiropractic, physical therapy, optometry and veterinary practices. Change the company words and keep the two-person approach.
