Buzz is best for specific groups of people: a specialty, a role plus an ownership requirement, a company type that industry codes get wrong. It checks real titles, tests counts and hands you the best 100 with a breakdown of the whole list. From there, "Rather pick filters yourself?" drops you into the filter panel with the same search.
Filters are best for volume and precision on known values: every marketing director in three states, every company in a NAICS code, every household in a ZIP with a given income band. There is no AI credit and no ranking; you get everyone who matches, up to your export limit.
A good habit: start with BuzzAI to discover the right titles and see the shape of the people, then open the filters to widen it into a full list.
