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Guide

Free B2B lead generation tools: what $0 really gets you

You can run real B2B lead generation for free by combining four kinds of tools: a contact database with a free monthly 100, a professional network for confirming people, an email verifier with free checks, and a spreadsheet or free CRM to track outreach. Free tiers limit volume and sometimes fields, not the method.

Key takeaways

  • Free tiers are enough to prove an offer before you pay for anything.
  • Check which fields and filters the free tier actually includes.
  • The cheapest lead is a well-chosen one. Volume is what costs money.

What to do

  1. Define one narrow group of people. A specific role, industry and place.
  2. Pull your free limit. Reveal only people you will actually contact this month.
  3. Verify and confirm. Check emails and confirm each person still holds the role.
  4. Contact by hand. Write short, specific messages and follow up.
  5. Measure. Replies and meetings per 100 contacts tell you whether to scale.
Free B2B lead generation tools: what $0 really gets you, at a glance
Tool typeUse it forWhere free runs out
Contact databaseFinding people by title, company and locationMonthly contact limit, sometimes locked filters
Professional networkConfirming the person and their current jobSearch limits, no export
Email verifierChecking addresses before sendingDaily or monthly check limits
Free CRM or spreadsheetTracking who you contacted and what happenedUsers, automation and reporting

What to know

The Buzzlist free plan is 100 contacts every month with no credit card, no demo and no time limit. It includes the standard search filters for businesses and households, unlimited searching and saved lists, and exports that count toward the 100 contacts a month (re-exporting the same people in the same month is free). Searching and saving never use the limit, and you are not charged when a person has no email or phone.

When you are ready for more, paid plans add larger limits, search in a sentence, Sales Briefs, written emails, and deeper business profiles on Growth and Scale.

Written by Mike Berens, founder of Buzzlist. Published , last updated .

Common questions

Is 100 contacts a month enough?

Enough to test an offer properly. At a 2 percent meeting rate that is two meetings a month from careful outreach.

Do free tiers include phone numbers?

It varies by tool. Buzzlist shows available mobile and direct numbers on the free plan when they exist.

When should I start paying?

When a free month shows the people responds and the only limit is volume.

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