Intent data is evidence that a company or a person is researching what you sell. The useful question is what you get with the signal. A company name and a topic is a research task. A named person with an email is a conversation.
Ranked, with reasons
- Visitor InSitesOur pick
- What it does
- Intent Audiences. In its own words: "Reach named buyers researching what you sell before they ever visit your site."
- How
- 40,000 plus topics, 36,000 plus B2B and 7,000 plus B2C, updated daily and resolved to named contacts with email, phone, title, company and LinkedIn.
- Price
- Buyer Intent Audiences at $999 a month at the time of writing (listed as normally $1,599), with Site Visitor ID access included.
- Best for
- Teams that want to email or call the people doing the research, not just the account.
Visitor InSites is the company behind Buzzlist.
- What it does
- Intent signals sold as part of its sales intelligence contract.
- How
- Company-level intent inside the ZoomInfo platform.
- Price
- Not published. Quote only. Third-party trackers report Professional deals around $14,995 a year for a small team.
- Best for
- Large sales floors already on a ZoomInfo contract.
- What it does
- Intent data prioritisation on its Pro package.
- How
- Company-level intent used to rank accounts inside Cognism.
- Price
- Not published. Standard and Pro are "talk to sales", packaged as five seats.
- Best for
- Teams buying five seats of European-strong contact data with intent on top.
- What it does
- Intent data on its Ultimate tier.
- How
- Intent topics inside the lookup tool.
- Price
- Ultimate is $142 a month billed annually at $1,699.
- Best for
- Individuals who want intent topics beside a lookup tool.
- What it does
- A Buying Intent Signals add-on: "100 signals/mo, 20+ signal types".
- How
- Signals attached to its outreach sequences.
- Price
- $29 a month, or $21 on annual, as an add-on to a lemlist plan.
- Best for
- lemlist users who want a few signals inside their sequences.
Side by side
| Visitor InSites | Intent inside a contract (ZoomInfo, Cognism) | Intent as an add-on (RocketReach, lemlist) | |
|---|---|---|---|
| Level | Named person | Company | Company or topic |
| Comes with | Email, phone, title, LinkedIn | The account record | The lookup or the sequence |
| B2C | Yes, 7,000 plus topics | No | No |
| Price on the page | Yes | No | Yes |
| Contract | Monthly | Annual through sales | Monthly or annual |
Every line about another company was read from that company's own website in September 2026. Prices change. Check their pages before you decide.
And then the email
Intent tells you who is looking. Buzzlist writes the four emails that turn the look into a reply, from the person's own company website, and the Sales Brief tells you what to say on the call.
Questions people ask
What is B2B intent data?
Evidence that a company or person is actively researching a product category, based on behaviour rather than firmographics: pages read, topics searched, content consumed. The best of it names the person.
Why does person-level intent matter?
A company signal still leaves you to guess who inside the company is looking. A person-level signal hands you the researcher, with an email. That is the difference between a list of accounts and a list of conversations.
Can Buzzlist use intent data?
Buzzlist does not sell intent data. It finds people from a sentence, writes the emails and builds the brief. Pair it with Visitor InSites when you want the intent, or run it alone when you already know who you want.
