Both tools answer "who is on my website". They answer it at different levels, and the level decides what you can do next.
Ranked, with reasons
- Visitor InSitesOur pick
- What it does
- Person-level identification. In its own words: "Turn anonymous site traffic into named contacts with email, phone, and LinkedIn. B2B and B2C."
- How
- Resolves the visit to the person. Returns name, personal and business email, phone, title, company, LinkedIn and the pages they viewed.
- Price
- From $299 a month by monthly visitor volume. EngageMax outreach platform included.
- Best for
- Sales and marketing teams that want to contact the visitor, and any consumer business.
Visitor InSites is the company behind Buzzlist.
- What it does
- Company-level identification. In its own words: "Identify companies behind anonymous website visits."
- How
- IP address matching against "the world's most comprehensive IP-to-company database". Identifies companies "even if their employees work from home" by tracking dynamic IP addresses.
- Price
- A free version limited to the last 7 days of leads, without integrations; paid plans above it.
- Best for
- Marketing teams that want a company list to research and are happy to find the person themselves.
Side by side
| Visitor InSites | Leadfeeder | |
|---|---|---|
| What you learn | The person: name, email, phone, title, company, pages viewed | The company behind the network address |
| Method | Person-level resolution | IP-to-company matching |
| B2C | Yes | No |
| Free | No free plan shown | Free version, last 7 days of leads |
| Price to start | From $299 a month | Free, then paid plans |
| What you do next | Email or call that person | Research the company, then find a person |
Every line about another company was read from that company's own website in September 2026. Prices change. Check their pages before you decide.
And then the email
Whichever you use to see who visited, Buzzlist does the next part: four emails per person from their company website, and more people like them, for one flat price with 100 contacts free every month.
Questions people ask
Is Leadfeeder cheaper than Visitor InSites?
To start, yes: Leadfeeder has a free version. Visitor InSites starts at $299 a month. The difference is what you get: a company name against a named person with contact details.
Can Leadfeeder identify individual people?
No. Its site describes identifying companies behind anonymous visits. Person-level identification is a different method.
Which is better for a consumer business?
Visitor InSites. It states B2B and B2C. Company-level identification has no company to match for a consumer visit.
