You give Buzz a company website. Then you have a brief covering what the company does, what matters to them right now, the likely buying group with named people, the best angle, what to say on a call, in an email, on LinkedIn and in a voicemail, the questions to ask, talking points for each buyer, the problems you could solve, the objections coming, the proof to use, a conversation path and the next best action.
Every fact carries the source it came from, and the whole thing downloads as a PDF you can send to the rest of the team.
The fastest way to judge it is to read one: Visitor InSites selling to Best Buy.
